I am looking for a marketing tagline to brand Nigeria and would love your suggestions. Also, don't miss our boat cruise and beach getaway in Lagos.
Naija - Never Say Die.
Tag line: "Wazobia", Wazobia is made up of three words, each of which means 'come' in Yoruba (wa), Hausa (zo) and Igbo (bia), Nigeria's three largest linguistics groups. It is a popular pidginized reference to Nigeria's indigenous languages, clothing, foods, and culture in general, viewed as one indivisible whole; This would be the destination brand for Nigeria. There would be a unified brand identity which would feature a logo coined as the 'Nigerian Eagle/Wings or Wings of Nigeria' which the logo would be represented as NG with a green coloured circle around the NG. Use of Colours would also apply - Green, White, Red and Gold could be applied. Use of shapes, symbols, signs and marks from various Nigerian ethnic groups could be merged during creative direction process also after proper research.
This is a wonderful and well articulated write-up.
Thank you for sharing these insights. I think I'd focus on the food industry. Food festivals can be bigger than what they already are. Also, we can make our presentation more interesting.
For taglines: choose Nigeria; Firstly Nigeria; Come home; Truly everything; Naija for show 😂
By the way, can I have the book please? Thank you!
Hmmmm I think my tagline will be our Nigeria or Nigeria for all...that way everyone is welcomed to explore the country and be a part of her. More focus on sustainable and responsible tourism. Amazing insights in the newsletter. I would love to have the book
I will look more into our environment, as an environment says a lot about a person. Then about a tagline, I will say Nigeria Our Paradise. For that is mantra to work and run with, in order to make it a reality.
I would love to get the book, I hope I get lucky.
This is a big question Funmi. Years ago, it used to be ‘the land of our dreams’ but I doubt most youths today would agree anymore.
By the way, I want the brand book by Uju.
Awesome read and interesting ideas..
Agree with all.
Maybe what is needed in engaging with the government is clearly stating what is required from them cause clearly they have no clue and might end up harming then helping with their policy
We like the tagline 'This is Nigeria'. At Lonita Planned, we are focusing on the wedding industry in Africa, especially in Nigeria.
Wedding-Tourism would help grow the Nigerian economy. Of course, there are challenges but we know it's POSSIBLE.
This is a good read. Well done!
For me the real question is 'How far can we take tourism without government?'. Tourism in Nigeria so far has happened by chance. And if we wait for government, we fit dey wait for 20 years. But like you've noted private sector has started to fill the gap. The only thing we really need from govt is security, honestly. Without security, tourism will be just for diasporans. I think individuals, corporates, NGOs/Foundations, foreign embassies can fill the gap by first of all focusing on Lagos. Lagos needs an event calendar that culminates in Detty December. Every month, there should be at least one major international event whether its economic conferences, industrial expos, arts festivals, music concerts, beach concerts, theatre, sporting tournaments, marathons, cycling tournaments. These things can be executed with minimal government involvement, but they'll still take some form of organization from people involved. I'd like to see you, Damola, and other stakeholders start an intl' tourism conference... after COVID-19 of course (or maybe start out virtual) 😀
Nigeria... A home for all. Tourism is a great industry to invest in once we get security sorted out. For instance take the beach line from VI to Epe. Imagine building a beautiful promenade with lovely holiday apartments for all classes budget n luxury , water parks, aquariums etc. something like Mallorca. Rather than the shanties we have littering the beaches. We have so much potential in every state just security situation be holding us back. Also the government is not interested in any industry that isn't oil or gas. Which is quite myopic. With our excellent weather we should be a beehive for tourists. The diversity of language and culture in Nigeria is amazing. Imagine being able to visit all the states. Our people are warm and welcoming it's poverty that makes us angry and stressed. Imagine the amount of opportunities that will open up once we invest in tourism.