Tag line: "Wazobia", Wazobia is made up of three words, each of which means 'come' in Yoruba (wa), Hausa (zo) and Igbo (bia), Nigeria's three largest linguistics groups. It is a popular pidginized reference to Nigeria's indigenous languages, clothing, foods, and culture in general, viewed as one indivisible whole; This would be the destination brand for Nigeria. There would be a unified brand identity which would feature a logo coined as the 'Nigerian Eagle/Wings or Wings of Nigeria' which the logo would be represented as NG with a green coloured circle around the NG. Use of Colours would also apply - Green, White, Red and Gold could be applied. Use of shapes, symbols, signs and marks from various Nigerian ethnic groups could be merged during creative direction process also after proper research.
Ok, this is sensible especially as it does not need any reinvention. Everyone already says it! I wonder how people would feel that only 3 tribes are represented. I also wonder whether WaZoBia makes the Kanuri or Kalabari person feel as Nigerian as it makes the Yoruba, Igbo or Hausa person.
Lol Truth is the fact that the catchphrase Wazobia was combined together from 3 tribes based on geographical terms makes it easier to anyone to relate to it. The radio FM Wazobia itself has helped spread the name to those far interior regions of the country. Radio transmission travels faster or farther than social media and TV. The name itself Wazobia is easy to pronounce by Nigerians and i believe it would be easier & fun to pronounce by Foreigners (The words are originally Nigerian words) just like the Ghanaian Ashanti greeting phrases; "akɔaba" (welcome). The name Wazobia is easy to sell to Nigerians and those Nigerians/Africans abroad. It's simply as marketable as Singapore's Destination brand: Passion Made Possible.
I understand this. And I use the term also. However, I would love it if someone who is not Yoruba, Igbo or Hausa could share what their thoughts about the phrase are.
Thank you for sharing these insights. I think I'd focus on the food industry. Food festivals can be bigger than what they already are. Also, we can make our presentation more interesting.
For taglines: choose Nigeria; Firstly Nigeria; Come home; Truly everything; Naija for show 😂
By the way, can I have the book please? Thank you!
Hmmmm I think my tagline will be our Nigeria or Nigeria for all...that way everyone is welcomed to explore the country and be a part of her. More focus on sustainable and responsible tourism. Amazing insights in the newsletter. I would love to have the book
I like this a lot. Our Nigeria, especially. It speaks to our hospitability. Please send an email with your email address so that I can contact you for delivery of the book.
I will look more into our environment, as an environment says a lot about a person. Then about a tagline, I will say Nigeria Our Paradise. For that is mantra to work and run with, in order to make it a reality.
Hmm, I see how this could be nice. I think we have gorgeous nature in Nigeria but that is not the first thought that comes to mind. Please send an email with your email address so that I can contact you for delivery of the book.
I think having a safe environment on its own will promote and attract tourists....I understand there are more factors to consider for a robust and a strong tourist industry.
Ooh, I don't remember this tagline but I feel nostalgic just by reading it. Please send an email with your email address so that I can contact you for delivery of the book.
Maybe what is needed in engaging with the government is clearly stating what is required from them cause clearly they have no clue and might end up harming then helping with their policy
For me the real question is 'How far can we take tourism without government?'. Tourism in Nigeria so far has happened by chance. And if we wait for government, we fit dey wait for 20 years. But like you've noted private sector has started to fill the gap. The only thing we really need from govt is security, honestly. Without security, tourism will be just for diasporans. I think individuals, corporates, NGOs/Foundations, foreign embassies can fill the gap by first of all focusing on Lagos. Lagos needs an event calendar that culminates in Detty December. Every month, there should be at least one major international event whether its economic conferences, industrial expos, arts festivals, music concerts, beach concerts, theatre, sporting tournaments, marathons, cycling tournaments. These things can be executed with minimal government involvement, but they'll still take some form of organization from people involved. I'd like to see you, Damola, and other stakeholders start an intl' tourism conference... after COVID-19 of course (or maybe start out virtual) 😀
The answer to your question can be seen based on what we have done so far. ALL OF IT has been outside of govt support, so to speak. And we will keep doing so until we cannot build a road or issue a visa. At which point, we need our government.
We have a tourism conference - Nigerian Travel Week. We also have a digital one organized by Ajala Nene. We have Akwaaba. Quite a number. Cohesion and that extra fuel from the top is all that is needed.
I cannot brand Nigeria as one tour operator. We need a concerted effort.
I don't think the government can help or have the willingness to help. Especially the FG. It is possible to engage state governments, but depending on the government in Nigeria is always a tricky game. I have zero confidence in them. The only thing they can do is to create sensible visa policies and ensure safety. Everything else has to be private-sector driven. I think you guys are already doing great work and things will accelerate as younger people become the one's building and investing. The concerted efforted will come from more collaboration and organization from the different operators within your industry. You might not know it, but you guys have already made a huge difference in how young people see touring within Nigeria.
Nigeria... A home for all. Tourism is a great industry to invest in once we get security sorted out. For instance take the beach line from VI to Epe. Imagine building a beautiful promenade with lovely holiday apartments for all classes budget n luxury , water parks, aquariums etc. something like Mallorca. Rather than the shanties we have littering the beaches. We have so much potential in every state just security situation be holding us back. Also the government is not interested in any industry that isn't oil or gas. Which is quite myopic. With our excellent weather we should be a beehive for tourists. The diversity of language and culture in Nigeria is amazing. Imagine being able to visit all the states. Our people are warm and welcoming it's poverty that makes us angry and stressed. Imagine the amount of opportunities that will open up once we invest in tourism.
Naija - Never Say Die.
Tag line: "Wazobia", Wazobia is made up of three words, each of which means 'come' in Yoruba (wa), Hausa (zo) and Igbo (bia), Nigeria's three largest linguistics groups. It is a popular pidginized reference to Nigeria's indigenous languages, clothing, foods, and culture in general, viewed as one indivisible whole; This would be the destination brand for Nigeria. There would be a unified brand identity which would feature a logo coined as the 'Nigerian Eagle/Wings or Wings of Nigeria' which the logo would be represented as NG with a green coloured circle around the NG. Use of Colours would also apply - Green, White, Red and Gold could be applied. Use of shapes, symbols, signs and marks from various Nigerian ethnic groups could be merged during creative direction process also after proper research.
Ok, this is sensible especially as it does not need any reinvention. Everyone already says it! I wonder how people would feel that only 3 tribes are represented. I also wonder whether WaZoBia makes the Kanuri or Kalabari person feel as Nigerian as it makes the Yoruba, Igbo or Hausa person.
Lol Truth is the fact that the catchphrase Wazobia was combined together from 3 tribes based on geographical terms makes it easier to anyone to relate to it. The radio FM Wazobia itself has helped spread the name to those far interior regions of the country. Radio transmission travels faster or farther than social media and TV. The name itself Wazobia is easy to pronounce by Nigerians and i believe it would be easier & fun to pronounce by Foreigners (The words are originally Nigerian words) just like the Ghanaian Ashanti greeting phrases; "akɔaba" (welcome). The name Wazobia is easy to sell to Nigerians and those Nigerians/Africans abroad. It's simply as marketable as Singapore's Destination brand: Passion Made Possible.
I understand this. And I use the term also. However, I would love it if someone who is not Yoruba, Igbo or Hausa could share what their thoughts about the phrase are.
For me, it would be Wazobia Nigeria / Wazobia to Nigeria / Wazobia.
This is a wonderful and well articulated write-up.
Thank you, Seun :)
Thank you for sharing these insights. I think I'd focus on the food industry. Food festivals can be bigger than what they already are. Also, we can make our presentation more interesting.
For taglines: choose Nigeria; Firstly Nigeria; Come home; Truly everything; Naija for show 😂
By the way, can I have the book please? Thank you!
You are welcome. The book is all gone but your food story is delicious. Think about what we can do with the diversity of our cuisine. Ooh lah lah.
Haha...Naija for Show is funny but true.
Hmmmm I think my tagline will be our Nigeria or Nigeria for all...that way everyone is welcomed to explore the country and be a part of her. More focus on sustainable and responsible tourism. Amazing insights in the newsletter. I would love to have the book
I like this a lot. Our Nigeria, especially. It speaks to our hospitability. Please send an email with your email address so that I can contact you for delivery of the book.
I will look more into our environment, as an environment says a lot about a person. Then about a tagline, I will say Nigeria Our Paradise. For that is mantra to work and run with, in order to make it a reality.
I would love to get the book, I hope I get lucky.
Hmm, I see how this could be nice. I think we have gorgeous nature in Nigeria but that is not the first thought that comes to mind. Please send an email with your email address so that I can contact you for delivery of the book.
Alright, I would do that.
I think having a safe environment on its own will promote and attract tourists....I understand there are more factors to consider for a robust and a strong tourist industry.
sulerafiat@gmail.com
This is a big question Funmi. Years ago, it used to be ‘the land of our dreams’ but I doubt most youths today would agree anymore.
By the way, I want the brand book by Uju.
Thanks
Ooh, I don't remember this tagline but I feel nostalgic just by reading it. Please send an email with your email address so that I can contact you for delivery of the book.
tolusedovefrancis@gmail.com
Awesome read and interesting ideas..
Agree with all.
Maybe what is needed in engaging with the government is clearly stating what is required from them cause clearly they have no clue and might end up harming then helping with their policy
If only it was so easy. I hope as we go on, they will begin to pay more and more attention.
We like the tagline 'This is Nigeria'. At Lonita Planned, we are focusing on the wedding industry in Africa, especially in Nigeria.
Wedding-Tourism would help grow the Nigerian economy. Of course, there are challenges but we know it's POSSIBLE.
This is a good read. Well done!
For me the real question is 'How far can we take tourism without government?'. Tourism in Nigeria so far has happened by chance. And if we wait for government, we fit dey wait for 20 years. But like you've noted private sector has started to fill the gap. The only thing we really need from govt is security, honestly. Without security, tourism will be just for diasporans. I think individuals, corporates, NGOs/Foundations, foreign embassies can fill the gap by first of all focusing on Lagos. Lagos needs an event calendar that culminates in Detty December. Every month, there should be at least one major international event whether its economic conferences, industrial expos, arts festivals, music concerts, beach concerts, theatre, sporting tournaments, marathons, cycling tournaments. These things can be executed with minimal government involvement, but they'll still take some form of organization from people involved. I'd like to see you, Damola, and other stakeholders start an intl' tourism conference... after COVID-19 of course (or maybe start out virtual) 😀
The answer to your question can be seen based on what we have done so far. ALL OF IT has been outside of govt support, so to speak. And we will keep doing so until we cannot build a road or issue a visa. At which point, we need our government.
We have a tourism conference - Nigerian Travel Week. We also have a digital one organized by Ajala Nene. We have Akwaaba. Quite a number. Cohesion and that extra fuel from the top is all that is needed.
I cannot brand Nigeria as one tour operator. We need a concerted effort.
I don't think the government can help or have the willingness to help. Especially the FG. It is possible to engage state governments, but depending on the government in Nigeria is always a tricky game. I have zero confidence in them. The only thing they can do is to create sensible visa policies and ensure safety. Everything else has to be private-sector driven. I think you guys are already doing great work and things will accelerate as younger people become the one's building and investing. The concerted efforted will come from more collaboration and organization from the different operators within your industry. You might not know it, but you guys have already made a huge difference in how young people see touring within Nigeria.
Thank you so much Tomi :)
Nigeria... A home for all. Tourism is a great industry to invest in once we get security sorted out. For instance take the beach line from VI to Epe. Imagine building a beautiful promenade with lovely holiday apartments for all classes budget n luxury , water parks, aquariums etc. something like Mallorca. Rather than the shanties we have littering the beaches. We have so much potential in every state just security situation be holding us back. Also the government is not interested in any industry that isn't oil or gas. Which is quite myopic. With our excellent weather we should be a beehive for tourists. The diversity of language and culture in Nigeria is amazing. Imagine being able to visit all the states. Our people are warm and welcoming it's poverty that makes us angry and stressed. Imagine the amount of opportunities that will open up once we invest in tourism.
You had me at 'Promenade from VI to Epe'. This would be a dream!